Precision, visibility, and control over every euro your marketing team spends — across channels, markets, and campaigns.
NORTHMETRA is a specialized marketing budget management platform that helps marketing teams plan, track, and optimize their advertising spend with full financial rigor. The application consolidates planned, contracted, invoiced, and paid amounts across every channel, market, and campaign into a single source of truth — eliminating the spreadsheets and disconnected trackers that slow down modern marketing operations.
Built specifically for Marketing Directors, Brand Managers, and Finance teams in mid-to-large organizations, NORTHMETRA bridges the gap between marketing execution and financial accountability. Whether you manage budgets across multiple countries, coordinate dozens of providers and agencies, or need to justify every line of spend to your CFO, the platform gives you real-time dashboards, automated alerts for budget deviations and invoice due dates, and native integrations with Google Ads, Meta, LinkedIn, and TikTok.
NORTHMETRA is built and maintained by a team of marketing operations specialists and software engineers based in Europe. Our mission is simple: deliver measurable outcomes — hours saved, budget efficiency gained, and decisions made faster — rather than vanity metrics. We work closely with marketing and finance leaders to ship features that solve real operational pain, not cosmetic dashboards.
We measure success in hours saved, budget efficiency gained, and faster decisions — never in likes or impressions.
Every euro is tracked from planned to paid, with audit-ready trails that satisfy the most demanding finance teams.
Designed alongside Marketing Directors and CFOs who manage multi-market, multi-channel budgets every day.
Join the marketing teams who replaced spreadsheets with a single source of truth.